Read more about the new research into 'Cool Japanese men.
Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip-hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars?
The text in this work is licensed under a Creative Commons Attribution 4.0 International License. For image use please see separate credits above.
Yes
License type:
